Global reach gained for Wrist Aficionado in 2024
December 13, 2024
Our work with Wrist Aficionado in 2024 fortified their reputation as an international destination for watch connoisseurs and enthusiasts alike.
Centered around amplifying their presence in the luxury timepiece industry, one key approach involved inviting top-tier watch, jewelry, and luxury writers into their boutiques in New York City, Beverly Hills and Miami, for a firsthand look at the brand's unique offerings and a sit-down with the Co-Founders Eddie Goziker and Vadim Yabukov. In addition to these one-on-one experiences, we conceptualized and executed media appointments around themes such as automotive-inspired timepieces to creatively draw out new editors and those who don’t traditionally cover watches to write about the brand.
We orchestrated two exclusive events at the New York City boutique. For the first, we sought to partner with a high-profile watch group, ultimately selecting Watch Club Society. We invited several dozen of their members to a special evening at Wrist Aficionado, where they could experience the timepieces and boutique in an intimate setting. The second event catered to select prospects from within our network. We leveraged our relationships with Zuma and Cincoro to provide guests with an exceptional food and beverage experience. To further enhance the occasion, we arranged for Craig Karger of @WristEnthusiast to host an insightful panel discussion alongside Eddie and Vadim.
Our work yielded coverage in publications such as Forbes, Robb Report, Haute Time, a guest feature on the Wrist Check Podcast, as well as international coverage in Buro Middle East and Mojeh Men.
